A LEADING ROLE designs, develops and produce entertainment costumes for various productions and theme parks, and also hold licenses to sell consumer products on their website. A luxury dress up brand, A LEADING ROLE offers high quality fantasy apparel and accessories for all ages. Founded in 2018, the company quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Disney, Universal, Mattel and more!